The National Association of REALTORS® (NAR) lists 4 main needs sellers have. In talking to agents day after day, we see that these 4 seller needs provide the best opportunities for agents to genuinely assist their clients. Because of that correlation, we think that agents can win any listing they want, provided they stick to thoroughly tackling these 4 main needs:
- Help clients market their home to buyers.
- Help clients sell within a set time.
- Help clients price correctly.
- Help clients find the right buyer.
To be truly successful and stand out from the competition, real estate agents must make sure they are speaking to these core seller needs. By touching on these main friction points in a listing presentation, agents will immediately set themselves and their listing appointment apart.